Decay standing in an abandoned tunnel

Media kit

DecayingMidwest

@DecayingMidwest · Chicago, IL

Total followers6.0M

About

Hey, I’m Decay, an Urbex creator from the Midwest, exploring abandoned locations across the world — the history, the decay, and the stories no one else is telling. 5.7M followers. 40M+ monthly views.

40M+Monthly views
6.0MTotal followers
3.1%Instagram engagement

Case studies

Cross-Platform Short-Form

2 posts, 2 platforms

53.4MViews
4.5MLikes
11.5KComments

Long-Form Video Campaign

2 posts, 2 platforms

1.0MFacebook views
16.0KFacebook likes
234Facebook comments

Multi-Platform Viral Reach

2 posts, 2 platforms

63.1MViews
3.2MLikes
18.8KComments

Rates

Packages

Starter Package

Smaller budgets

  • 1 platform (IG, TikTok, or FB)
  • 1 Video or Photo Set
  • 1 Story
  • Link in bio 48hrs

$3,500

Standard Package

  • 3 platforms (IG, TikTok, FB)
  • 1 Video or Photo Set each
  • 2 Stories each
  • Link in bio 1 week

$4,500

Premium Package

Big campaigns

  • All platforms (IG, TikTok, FB, YT Shorts)
  • 1 Video or Photo Set each
  • 3 Stories each
  • Link in bio 2 weeks
  • Raw footage rights

$7,500

Ideal brand fit

Urbex content is gritty, high-octane, and visually striking. I integrate products naturally into high-stakes, authentic environments.

Audience

Instagram, last 30 days
1.6MFollowers+3.5% last 30 days
3.1%Engagement
54.8MAccounts reached
3.2MAccounts engaged
738.5KProfile views
27.1MTotal reach

Gender

Male66.8%
Female33.2%

Age

13-175.3%
18-2422.7%
25-3434.8%
35-4421.2%
45-549.1%

Top countries

United States57.1%
India6.9%
United Kingdom4.8%
Canada3.7%
Brazil2.3%
Australia2.3%

Let's work together

Send me your product, timeline and budget and I'll get back to you.

Numbers updated Nov 7, 2026.